This is done because Google is tracking the user's location and thus can show shops near him. When a user searches for any particular shop near him, Google shows the lists of shops near him. The website also tracks the user without showing any ads here is how they do that - 1. A survey conducted in 2017 showed that 79% of the website we surf on collects data from the user. This kind of data collected by the user is then sold to the companies, which, according to the user, shows the ads which might be helpful to him or related to his search history or search behavior. The content we will be talking about 1.What is Web tracking 2.Why do the providers track the Web of users? 3.How do websites helps in tracking the user 4.The global privacy issue related to the Web tracking What is web tracking? Web tracking or website tracking is when the website or the service provider collects the information or the user's behavior about what he/she search for online. Here we will try to explain how Web tracking works and the new guidelines to the Web providers to track the user's details. These topics are not very clear to most users, and they get confused when they see the related ads on the subject they were searching or surfing on the Web. Many of us are aware that providers collect and track our user info from the website we surf we have all seen that if you were looking for a product or something online, the following ad which will pop up on your screen would be related to that stuff only which you were looking online. How Do Providers Collect User Info Via Login Portals?

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